Description

Generating 200,000 link clicks and over 4 million impressions, Your EDM's marketing campaign was the largest driver of traffic and awareness to Hakksan Group's newest nightclub; OMNIA.

the campaign's success was a result of tailoring unique copy and content for each digital platform. Social media, editorial and display advertising each had their own strategy to maximize impact in their respective mediums.

After the successful launch of OMNIA, Your EDM became a primary digital marketing partner and has spent the last 4 years working closely with OMNIA, Hakkasan, Wet Republic and JEWEL's marketing departments.